About Us

Welcome, jaani!

(jaani means partner, a friend, someone special)

First, a huge thank you for your interest in jaani - I'm sure you will find what you're looking for when it come to your skincare solution!

I was born in India and grew up in the USA, which meant I was fortunate enough to have the best of both words  - the wisdom and knowledge of Ayurveda as a solution to many areas of my life, and the access to the latest technological innovations as I grew up in the States. I was exposed to, and still incorporate, many ancient Indian rituals in my everyday life. From using turmeric for treating wounds to eating amla (Indian gooseberry) especially in the winter to build the immune system, ayurvedic solutions have always been a very important part of my life. 

Jaani was created after years of searching for a skincare solution that was high-quality, effective, but also accessible - in other words, it had to deliver results! The brand is inspired by Ayurveda, and is natural, clean, and vegan. Another important reason for creating jaani is because my close family and friends have very sensitive skin and many products in the market right now often contain essential oils and/or artificial fragrances, which are very common skin irritants. Jaani does not use any essential oils or artificial fragrances in any of the products, which makes it suitable for sensitive skin! 

This brand is a labor of love and passion - to make the best for the best - YOU! It has taken over three years to find the right formulation and design to ensure that the products are effective and powerful, yet gentle and natural. 

So jaani, thank you for your support and trust. As a lifelong learner, if you ever have any feedback or concerns, please reach out! 

Dipty

-  Founder and CEO, jaani